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Welcome to Applied Database Technologies! In these toughest of economic times, you could say that modern-day direct marketing has truly come of age-more specifically, the database tools that allow you to segment and target demographically have been priced into the market so that even the independent salesperson now has affordable access. The combination of radius targeting, purchase behavior RFM lists and digital printing can bring the full power of target marketing to the independent retailer. Small businesses are adding shopping carts to pick up incremental sales, but you still need to drive traffic to your store and Web site. We can show you how to develop intelligent targeting strategies that will make your marketing more affordable through higher response rates and a lower cost-per-sale. It all starts with effective communications, quality targeting and the experience that comes with 25 years and over 500,000,000 pieces of direct mail marketing.