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About The key to stronger direct marketing is a list resource that understands your product marketing, and then translates that understanding into an effective list strategy that can deliver results. Our approach is driven by experience-we combine 25 years of direct marketing and 13 years of list brokerage with a passion for executing on details and delivering results. It's all about response rates and how to create the greatest leverage on your response rates for the best return-it's all about good list work.