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About ADT Patrick O’Neil, President Pat’s background includes a unique blend of education, work experience, and strategic insight reflected in over 30 years of marketing expertise. His professional work experience includes eight years of department store retail management, three years at a startup direct mail company as a managing director, nine years as a national accounts manager for a full-service direct mail company, and ten years as owner of Applied Database Technologies. Our list experience includes working with many vertical markets with a heavy emphasis on homeowner, senior, mortgage and telemarketing lead generation applications. With access to all of the major consumer and mortgage databases, you are assured of maximizing data coverage and response rates. The direct mail background includes producing and managing campaigns from small 5,000 piece projects to nationwide programs numbering in the hundreds of millions of pieces—the last ten years have been devoted to developing a strong list brokerage business.