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Brand Marketing At first glance, you might think that brand marketing and direct marketing would be very distant cousins and some would say not related at all. Brand marketing used to be the exclusive domain of the big box products, advertising agencies, television, millions of advertising dollars and eventually over many years, the message filtered down to the right customers and brand was established. But that was yesterday-today we have consumer demographics, radius database tools, the Web and digital printing, allowing the small business owner to create brand awareness in their market on a small budget. It can be as simple as business cards, brochures, a Web site and highly targeted direct mail to get the process started.