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Lead generation Our focus has been and always will be on lead generation direct marketing—we want to help our customers grow their business with the best direct marketing tools available in today's market. We have experience across most business verticals with extensive backgrounds with mortgage, seniors, retail and all applications dealing with homeowners. We were one of the pioneer developers of the AMEX/GE Capital, long-term care lead generation application, experience spanning over 10 years of development—the program ended up supporting thousands of LTC agents, and numbered in the hundreds of millions of pieces produced and mailed. It stands as one of the premier lead generation applications in the history of modern-day direct marketing.