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Mortgage marketing With access to multiple mortgage databases, we have the ability to create a demographic targeting strategy that matches your mortgage offer and delivers maximum results—whether it’s home values, LTVs, length of residence, loan type, loan date, loan amount, or income levels, we can fine-tune your demographics and deliver higher list counts. We also have access to modeled credit-score data, self-employment lists, home-based business lists and other specialty lists and list selects that will help you target the non-conforming mortgage market. The net result of working with ADT on your mortgage marketing campaign is that you get a more highly targeted list strategy, reduced direct mail quantities, higher response rates and an improved cost-per-lead and cost-per-loan.