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Purchasing Behavior RFM Database Our Purchasing Behavior RFM list database is the first lifestyle database that identifies consumer behavioral interests utilizing purchase transactions from a variety of sales channels. Instead of using the lifestyle databases that rely solely on customer survey responses, this multi-channel approach captures prospects based on actual sales transactions. These consumers have expressed their passions by purchasing products related to their interests-they make catalog purchases, buy magazine subscriptions, or even personalize their checks and stationery. These consumers don't simply say, "I like beauty and health products," they have purchased beauty and health-related products, making this the perfect file to target consumers by their true interests. There are over 100 special interest purchase categories to choose from and you can also select by age and income-on average, the file is comprised of 80% mail order multi-buyers making it even more responsive to your offers. The recency of the purchase is also available as a select and 27-30% of the file is made up of buyers who have purchased within the last six months. The sales channel is also available as a select for those who might want to target by a specific media behavior-channels include direct mail, telemarketing, internet, direct sales agent, inserts and TV. Remember the following adage: There is nothing that can be more self-reported, or more predictive of future buying behavior than past buying behavior. Purchasing behavior segments Age, income & gender Multi-buyers Recency of purchase Sales channel |
