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Retail site demographic marketing & reporting We list this as a separate channel because it's one of the most powerful database tools available on today's market, and also vastly under-utilized. The combination of our purchase behavior RFM database, rooftop radius database targeting and short-run digital printing means that the promise of direct marketing has truly come of age. An individual suit salesman or cosmetician in the department store now has the same big-time targeting and lead generation tools as the most well-funded corporation.