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Retail marketing A retailer knows better than anyone that 20% of his customer base delivers 80% of his sales volume—the secret to retail direct marketing is to find the prospects and do the lead generation that will add to the 20% of your customer base. The key is to find the prospects that are in a spending cycle, direct them to your Web site, invite them to visit your business with a great offer and do it on a budget that you can sustain over time. Our job is to help you attract more customers, to increase your sales volumes and to do it on cost-effective budgets—if we can’t help you sell it more effectively, then we won’t participate in the process. With 10 years of department store retail management and 23 years of direct marketing, we know what it takes to help you make your sales plans.