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Segmentation Everyone is familiar with Pareto's Principle, or the 80/20 rule, where 80% of your sales come from 20% of your demographic market, your physical inventory, your warehouse space, or your sales force. The value of the Pareto Principle for any sales producer is that it reminds you to focus on the 20 percent that matter, which has always been the promise of direct marketing. Since the advent of modern-day direct mail and computer-driven laser printing introduced by Xerox, it has taken 25 years of systems development, the creation of the Web and digital printing to fully deliver on the promise of direct marketing. Having the list databases and database tools that allow you to segment unique demographic data sets is the fulfillment of target marketing-we have the database system that gives you the strategic ability to get unique messages to specific data sets, increasing your response rates and reducing your cost-per-lead.